Choose Your Own Economy Marketing Articles | December 14 Koke Jersey , 2001 I don't know about you, but I for one have no ... ... an Economic ... you ever ask yourself why, all of a sudden, the ... filled with ... cries of pending econom
I don't know about you, but I for one have no intention of suffering an Economic Downturn!
Did you ever ask yourself why Juanfran Jersey , all of a sudden, the airwaves are filled with forecasters cries of pending economic doom? Geesh, everything seemed hunky dory just a few short months ago. And, for years before that! Now, analyst after left- brained financial analyst is slowly filling the minds of the masses with the *reality* that they soon will be suffering the slings and arrows of free falling fortunes.
The media can create any slant on any issue they choose and make most of the world believe the sky is falling. So now they choose to poke big holes through some small weak spots in an otherwise robust economy and voila! - we're suddenly marching down the road to recession. Corporations Jose Gimenez Jersey , companies and consumers are reacting to it in a big way. The world is being led by it's nose to financial slaughter and we seem so eager to fall into line.
Pshaw! Believe me when I say that if we had 'better news' such as another war like the one in Iraq (heaven forbid), the media would be fixated on presenting the gore in arcade-style glitz 247 and I wouldn't be writing this article. This is mass psychology at it's worst!
You have a choice. You can either become part of the Economic Downturn and buy into the econobabble, or you can keep moving onward and upward in your quest for improving your lifestyle by doing business on the Internet. I can't help but restate that I MOST certainly will NOT let the ever-deafening, frenzied screams of the doomsaying media rain on my parade. Not for a millisecond! Instead, what should only be but a hiccup in an otherwise robust economy (DotBomb suicides aside - like when has pitching piles of venture capital at a problem ever solved it?) serve as fuel for my entrepreneurial fire.
Here's a valid concern. What if you feel your sales will suffer if the world falls into this media-made gulch? The solution is simple - get creative!
Case in point. During my drycleaning days I not only survived but ended up thriving through two recessions (in Canada Jan Oblak Jersey , these were really depressions) by simply putting a promotional spin on the economic climate that benefited my company, employees and most importantly, my customers. What did I do? I promoted the fact that is was a lot cheaper to clean their existing clothes than to replace them during these highly inflationary times. I recall using the slogan "refresh, don't replace". And it worked! What was sad though is that throughout these tough times many of my competitors went out of business simply because they did not get creative.
It is almost unthinkable to me that the media today has the power to create the ruined economy it is predicting. And if it does, then I Gelson Martins Jersey , you, and everyone else with a cyber-business might just have to create inventive ways to compensate for the negative atmosphere that has only just started to infect the general public.
My advice to you is simple. Turn off the news, forget about the stock market and focus on *just* what you can control - your life and your business. If ratings-hungry reporters continue to fill 'slow news days' with doomsaying rants, let it rain, let it rain Filipe Luis Jersey , let it rain. No downward sloping graph or forecasters cry of pending disaster should keep you from keeping your eyes on the screen and hand on your mouse building the Internet business you've always dreamed about! Don't let them have that power!
Bottom line: you can either be part of the Economic Downturn or you can Choose Your Own Economy! Once upon a time, the way you got paid for the job you did was very simple. You worked a set number of hours and you got a commensurate amount of money. Later, when the idea of commission arose, it was more performance-related. If you sold enough, arranged enough meetings Diego Godin Jersey , or did enough of whatever else you had to do, you would get paid by the result. This was attractive to the most successful workers, as it provided them with a reward for performance, but it was less attractive to those whose abilities in the job were less measurable by statistics. As a consequence, there has been a kind of uneasy stand-off between assured salaries and commission-based remuneration for some time now.
In the present time Diego Costa Jersey , then, there have to be smarter solutions. There are genuinely some people who are excellent at their job in a way which does not fit in neatly to a commission based rewards program. Some people are more useful to a company because they are meticulous with their attention to detail and their fact-checking abilities. Others are worth their weight in gold because they are capable of motivating their co-workers to produce more and more each day. As things stand, however, there is no way of statistically monitoring someone's motivational, improvisational brilliance. The boss who wants to be fair to their entire workforce needs to think outside the box when it comes to rewards and incentives. One way of doing this is to have a team incentive program.